I help businesses generate sales, open new accounts, and grow revenue — fast and efficiently.
£14M pipeline built | €35K retail deal secured | £2.8M tender created | £750K revenue growth delivered.
Sales strategy, pipeline building and hands-on business development delivered personally for early-stage and scaling brands.
Fee-based, performance-aligned, or blended consultancy — tailored to your growth goals.
Let’s explore how I can help your business grow.
What I Actually Do
Turn Opportunities into Revenue
I help businesses generate measurable sales by connecting the right products with the right buyers. Working directly with founders and leadership teams, I:
Open doors to decision-makers and spark revenue-driving conversations
Build and qualify pipelines of high-value prospects ready to convert
Support tenders, proposals, and negotiations to secure deals quickly
Act as your flexible internal sales lead without the cost of a full-time hire
Outcome: Every activity is focused on creating tangible growth and revenue for your business.
How I Help
Accelerate Growth, Confidently
I work hands-on to deliver practical, results-driven sales strategies:
Generate consistent new business opportunities through targeted outreach
Engage and influence key buyers to close deals faster
Optimise tenders, proposals, and commercial negotiations for maximum success
Build long-term account relationships that drive sustainable revenue
Outcome: You gain a trusted partner who turns strategy into real results.
Route to Market & Expansion
Expand Into New Markets, Risk-Free
I enable businesses to reach new customers and channels quickly and efficiently:
Launch into retail and B2B channels via flexible agency, distributor, or partnership models
Enter new territories with confidence, without holding stock or long-term overheads
Identify the fastest routes to market and secure early wins
Support international growth across the UK, Europe, and North America
Outcome: Your brand grows faster, smarter, and with lower risk, opening doors to new opportunities and revenue streams.
Industry Expertise, Tangible Results
Why Clients Work With Me
I bring senior-level commercial experience without ego, politics, or headcount risk — and I’m the person you work with day-to-day.
Having worked across startups, scale-ups, and established businesses, I know when to move fast, when to simplify, and when to focus on what matters most.
Clients Value My Ability To:
- Cut through the noise and focus on what drives sales
- Speak confidently to buyers and senior stakeholders
- Open doors that junior teams often can’t
- Deliver results while mentoring internal teams
Experience Snapshot
- I’ve helped businesses in premium retail, lifestyle, foodservice, and B2B services to:
- Secure high-value contracts and multi-site tenders
- Open national and international accounts
- Build predictable sales pipelines
- Enter new markets and channels with confidence
Let’s Talk
If you need real sales momentum, not theory, let’s have a conversation.
How I Work
Every business is different, so I offer flexible commercial models on a consultancy basis:
Fee-based — for strategy, setup, market mapping and pipeline build
Performance-led — success fees, commission or blended models aligned to sales outcomes
My incentives are aligned with yours: traction, progress and revenue.
New Business & Pipeline Growth
Unlock a steady flow of qualified leads
and sales opportunities.
I build structured sales pipelines that deliver meetings and revenue-ready prospects — from first touch to deal close.
Example: Created £14M+ pipeline for multi-site clients via targeted tendering and outreach.
Market Entry & Route to Market
Expand into new channels, territories, or retail partners with confidence.
I fast-track new markets and help brands land first wins without the risk of holding stock.
Example: Secured €35K retail order with a Top 5 German retailer and expanded presence into UK, Germany, Switzerland, Sweden, Belgium, Netherlands, and Canada.
Strategic Account Development
Grow value from your existing client base.
I design and execute tailored strategies to strengthen relationships, increase retention, and drive repeat revenue.
Example: Delivered £2.8M+ tender opportunity through senior stakeholder engagement.
Performance-Aligned Sales Support
Drive results with consultancy that aligns to outcomes.
Flexible commercial models — fee, performance, or blended — designed to match your growth ambitions.
Example: Achieved £750K revenue growth for a facilities management client through strategic repositioning and account expansion.